'|. Review the Apple case study that opens the chapter. From this case, identity examples of different key terms and concepts covered in the chapter. For example, on-the-spot demos of the iPod can be conducted by an "opinion leader." Review the Apple case study that opens this chapter. Ap- plying concepts From the chapter, what else could Apple do to enhance the launch and subsequent sales of Apple Music? Offer some specific strategy suggestions and justify each by referring to concepts From this chapter. 3. In your own words. explain economic needs and how they relate to the economic-buyer model ol: consumer behavior. Give an example of a purchase you recently made that is consistent with the economic-buyer model. Give another that is not explained by the economic-buyer model. Explain your thinking. . Explain what is meant by a hierarchy of needs and provide examples of one or more products that enable you to satisfy each of the four levels of need. . Cut out or photocopy two recent advertisements: one full- page color ad from a magazine and one online ad From a website. In each case. indicate to which needs the ads appeal