Question: Review the case on Page 2 0 6 and answer the 4 questions below, after giving a brief of the case: What are the key
Review the case on Page and answer the questions below, after giving a brief of the case:
What are the key operational strategies that IKEA follows to develop its products and services?
What are IKEA's strategies to increase loyalty and keep its customers coming back into its stores?
What are some of the unique challenges that IKEA faces when it enters different markets around the world?
If you were competing with IKEA, what differential strategies would you use to draw customers away from the business?
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