Question: review the Chapter 7 Case Study, Retailing Big Data in page 250 and make sure to answer the following questions in detail. 1. Consider that

review the Chapter 7 Case Study, "Retailing Big Data" in page 250 and make sure to answer the following questions in detail. 1. Consider that Sears is maintaining their data warehouse to the individual transaction level. What are the advantages and disadvantages of this data storage strategy? If you were CTO, what data analyses could you accomplish with detail data as compared with aggregated data? Be specific. 2. The adoption of smartphone technology and mobile applications are expanding. Think about your experience of using your smartphones in a retail environment. What functions and features would you consider important for retailers to implement for cross-channel marketing? 3. The airline industry has used historical information for decades in order to determine pricing for airfares. Could the availability of historical data and price point modelling create dynamic price changes? Discuss the pros and cons of this initiative. Requirement: Please make sure your Case Study should be 500 - 700-word count and fully explore all the items described above and use proper APA formatting. 12-pt. Times New Roman font Double-spaced 1 margins on all sides Please make sure to paraphrase and cite material. Make sure to cite at least 3 sources

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