Review the concepts and content in the article.

Anderson, J. C., Narus, J. A., & van Rossum, W. (2006) Customer value propositions in business markets. Harvard Business Review, 84(3), 90.

Include a balanced review of the various concepts and content identified in the article. For example, please avoid only including an in-depth discussion on one or two elements of the article, but rather a high level and general review of the article and the several concepts addressed.

Answer rating: 100% (QA)

The article likely discusses several key concepts and ideas related to customer value propositions in business markets which are important for busines... View the full answer