Review the direct$/$digital tactic summary below and recommend a tactic to incorporate into the IMC plan, keeping in mind the strengths and weaknesses of each tactic and your goals for the turmeric bar launch.

$\backslash$table$[[$Tactic$,$Overall Cost,Audience Size,Targeting$],[$Telemarketing$,$High,Medium,High$],[$Direct mail,Medium,Small,High$],[$Website$,$Low,Large,Low$]]$

Select an option from the choices below and click Submit.

Website: Develop an In Fine Fettle website featuring the benefits of the turmeric meal replacement bars.

Telemarketing: Purchase a list of adults participating in local races and call them to sell them turmeric meal replacement bars.

Direct mail: Purchase a list of Runner's World subscribers and mail them a letter describing