Question: Review the five general segmentation bases in section describes what base or bases your employer uses to segment its market. (If you don't have a

  • Review the five general segmentation bases in section
  • describes what base or bases your employer uses to segment its market. (If you don't have a current employer make reference to a past job, a summer job or internship). Be as specific as you can. For example, a company selling women's clothes is obviously segmented by gender but it probably also segments by age or profession as well.

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