Review the material in chapter 14 on consumer problem recognition and how marketers can incorporate it into marketing strategies. Find examples of marketing strategies, marketing campaigns or specific commercials or advertisements illustrating the concepts covered in questions 1 5 below. Include links to, or images of your examples in your submission. Do not use the same examples you find in the text or on the Powerpoint slides.

1. Identify a marketing strategy / campaign / commercial / ad aimed at generic problem recognition (to increase total market for the product). Explain your choice of example by referring to the relevant material in chapter 14. (4 points)

2. Identify a marketing strategy / campaign / commercial / ad aimed at selective problem recognition (to increase market share of a specific product or brand). Explain your choice of example by referring to the relevant material in chapter 14. (4 points)

3. Identify a marketing strategy / campaign / commercial / ad aimed at increasing the magnitude (size) of the discrepancy between the existing and desired state of a customer. Explain your choice of example by referring to the relevant material in chapter 14. (4 points)

4. Identify a marketing strategy / campaign / commercial / ad aimed at increasing the importance of the discrepancy between the existing and desired state of a customer. Explain your choice of example by referring to the relevant material in chapter 14. (4 points)

5. Identify a marketing strategy / campaign / commercial / ad aimed at getting customers to proactively act before customer problems arise. Explain your choice of example by referring to the relevant material in chapter 14. (4 points)