Review the perceptual map for fast food restaurants in the diagram below noting the healthy and less
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Question:
Review the perceptual map for fast food restaurants in the diagram below noting the healthy and less healthy on the horizontal axis and categories of unique and ordinary on the vertical axis. As you can see, there isn’t a fast food restaurant noted in the upper right hand quadrant of highly unique and less unhealthy;
Propose and describe a fast food business that could reasonably enter the market and be successful in that quadrant.
Related Book For
Global Marketing management
ISBN: 978-0470505748
5th edition
Authors: Masaaki Kotabe, Kristiaan Helsen
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