Review the required readings, especially the Technical Notes for this section (see below), and the case at the end of Chapter 2, titled Insight Into Consumer Decision Making. You may use the Mini-Case Discussion Questions to guide the development of your discussion post.

Insight into Consumer Decision Making-3-D TV Various media equip consumers to make side-by-side com- parison of brands' relative strengths (e.g., Consumer Re- ports, Bizrate, etc.). These comparisons are acclaimed not from the manufacturer but from a third party, so they're per- ceived as objective and neutral. The following table (based on reviews at CNET) compares 3-D televisions on a number of criteria. The attribute of crosstalk (in the table) is not a good thing, it's the ghost-like double image that shadows some 3-D objects depending on the technology; hence, less is better. All the TVs are about 65 inches currently. The 3-D glasses must be purchased with each TV. (The technology is specific to the firm and the TV, so the Panasonic glasses won't work with the LG TV, for example.) The glasses run about $150 a pair. Sometimes customers know just what they want: a par- ticular brand or a a particular feature. Sometimes their thought processes are little more meandering. Some consumers are rather systematic decision makers, such as when they follow a procedure to eliminate certain alternatives by some eri- teria. Use this table to simulate the thought processes of a consumer. Brand Panasonic LG Sony Samsung Model TC-PVT25 PX950 XBR-HX909 UNC8000 Plasma Plasma LCD LCD Technology Price Least crosstalk $2,479 $1,850 $2,497 $2.999 Clear color Clear, deep black 3-D from angle ED Flicker 3-D glasses Ugly and uncomfortable Rechargeable via USB Comfortable, good peripheral Light to wear Com Now imagine you are a consumer thinking about buying a 3-D TV Discussion Questions 1. First, quickly at a glance, what TV do you think you would buy? 2. On what criteria do you think you based that decision? Try these decision-making processes, see what brand results for each, and see how confident you feel about the resulting brand sug- gested from each approach: 3. What attribute do you find least informative? Eliminate that row. Continue to do so until a clear brand winner emerges. 4. Which brand of TV would seem to be the riskiest to buy? Elimi- nate it. Continue until an obvious choice results. 5. If you made a price-based decision, would you be happy? 6. How would your final brand choice define you? Which of these criteria wouldn't have concerned you? How similar was this thought process to your natural analysis? How can you find out whether your consumers think along these lines?

I need help with how to Conduct an Industry Analysis, Customer Analysis, and Competitor Analysis and prepare a Discussion Post summarizing your analysis?