Question: Review website of Joe Fresh (https://www.joefresh.com/ca ), Lululemon (https://shop.lululemon.com/ ). How do these two companies segment their markets? Compare them and discuss why they have

Review website of Joe Fresh (https://www.joefresh.com/ca ), Lululemon (https://shop.lululemon.com/ ). How do these two companies segment their markets? Compare them and discuss why they have used similar/different segmentation strategies.

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ANSWER Demographic psychographic behavioral and geographic segmentation are considered the four main types of market segmentation but there are also m... View full answer

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