Revise using simple and clear language

1. Using the synergies amongst our competitors, we can formulate a program that not only capitalizes on the strengths of each of our respective constituencies but that raises the bar to a new level for each and every one of us.

2. At the end of the day, we need to think outside the box to look for low- hanging fruit, or well never reach our end goal.

Use specific and concrete language

3. To stimulates sales, Apple is lowering prices substantially on its line of electronic items. Sometime soon, it will ship out to most of its stores various electronic accessories to hand out to select lucky customers as a promotion for the sale. Markdowns will range from very little on its MacBook line to a great deal on certain iPod devices. Apple plans to reply on internet marketing to let people know of these price reductions. In particular, it is considering using a popular celebrity to publicize the new pricing strategy.