You work for a local fitness center called Super Fit. The owners of Super Fit would like to expand their business and add a running track and a large pool. They have drafted the following letter to send out to their current members, informing them of the updates and new services.

Dear Sir or Ma'am,
We are excitedly writing to let you know about some thrilling new changes here at Super Fit! We have decided to expand our current business to fit our clients needs. So, as of January 2014, we will have a brand new running track and a new lap pool. Both the running track and the pool will be very large, and will be able to accommodate many runners and swimmers. We will also offer a few other new services too.

We are proud to note that your membership fee will not increase at all. We appreciate your business and hope you will consider telling your friends about Super Fit and all that we offer! We would also like to offer you a 50% off of one month's fee if you refer a friend to us and they sign a membership contract.

Remember, stay fit with Super Fit!

With love,

Bob and Joanie

1. Bob and Joanie have asked you to look over their letter and make improvements. Write the new letter and an e-mail to Bob and Joanie explaining your changes.

2. Discuss how you would reach out to new customers with this information. Draft a poster or a flyer, designed to grab potential new members' attentions. How will you change the scope of the information for this new audience?