Revising Evaluate Information Does the message contain sufficient information to achieve your communication purpose? Does this message answer all the questions the primary and secondary audiences may have? Save Multimedia Selling Ch. 10 Problem-solving Case #32 Writing a Content-Marketing Blog Post You work for The Good Life, a large company that sells sporting and fitness gear (eg, clothing, shoes, weights, skis, kayaks, fishing equipment). Because you are passionate about fitness and work as a personal trainer on the side, your boss has asked you to write a post for your company blog that helps non-exercisers create a home fitness routine. Of course, even though your goal is to motivate your audience to exercise, you also want to promote the company's products that might help the audience create their routines. You want to create an original , interesting, informative post that your intended readers will find valuable and impressive. Be sure to include at least one photo to add interest