rewrite and expand if possible Pierce Transit faces significant competition from ridesharing services like Uber and Lyft, which offer greater flexibility and convenience for shorter trips or during non-peak hours. To address this strategic gap, Pierce Transit could consider partnering with ridesharing companies or implementing first- and last-mile solutions to create a more seamless transportation experience for riders. Regarding service frequency and reliability, Pierce Transit's plans for service expansion are crucial but may not fully meet the increasing regional demand, especially with growing populations and worsening traffic congestion. To address this, increasing the frequency and reliability of bus routes, particularly during peak hours, is essential to compete with the convenience of personal vehicles and ridesharing. Strategic investments in transit infrastructure, such as bus lanes and signal priority, could also help improve service speed and reliability. While Pierce Transit has made improvements in customer experience and amenities, there is still room for enhancement. By investing in further upgrades, such as more comfortable seating, charging stations, and improved cleanliness, Pierce Transit can differentiate itself from competitors and attract more riders