rewrite Option 1: Investment in Distribution, Warehouse and Logistics Partner Leons need a warehouse sale option and their own distribution centre to provide best customer service and efficient delivery options. Either they can rent it or own it. PROS This can reduce inventory stock and increase sales - Better cash flow Shipment direct from warehouse (JIT) - no showroom space needed CONS Extra investment cost and lower per unit margin Time is an essence - Building new spaces may consume a lot of time Option 2: Promote e-commerce / online website - portal Customers can be provided option to purchases mattresses online which can be shipped directly from warehouses mentioned in option 1. PROS Quick and efficient purchasing model Cost savings (no employees/showrooms required) CONS Customers can not have touch and feel experience Option 3: Marketing promotions / discounts Customers can have bundle options with beds, linens, appliances etc. Discounting pricing can be revised to increase sales. PROS: Promotes feedback during and post transaction CONS: Initial high investment while hiring and training new employees Reduction in stock inventory