Rewrite paragraph 1 like paragraph 2, 3, 4 so the tone structure will match it. Paragraph 1. The firm should invest deeply in financial performance, like revenue streams. The firm can form partnerships with hospitals, clinics, and insurance companies to secure steady contracts. For example, offering bundled services to healthcare providers can ensure a consistent revenue stream. Subscription models are introducing subscription plans for frequent users, providing them with discounted rates and priority service. Paragraph 2. The firm should invest in proprietary inspection equipment. The entire industry uses the same inspection equipment and thus achieves parity in quality. O-I can increase product quality by developing new machinery and processes to elevate quality and obtain competitive advantage. Paragraph 3. The firm should acquire a mold production firm. Mold production is currently the longest lead time in new product development. O-I can achieve a faster speed to market if it owns a dedicated mold manufacturer. This will also mitigate a key threat of substitute replacement. Paragraph 4. The sales team interacts with customers at every step in the value chain but is currently an internal weakness. The sales team must be retrained and redeployed to reinvigorate this critical internal capability