Rewrite using simple words: In examining the data This report analyzes Ruby Red Movie Theater's performance over the past two months, we can draw essential lessons regarding opportunity cost, particularly concerning pricing changes and sales performance. The analysis reveals that while the price of movie tickets increased from $8.00 to $9.00, there was a marked decrease in tickets sold, dropping from 428 to 300. This suggests that the higher price point may have deterred some customers, leading to a loss in potential revenue. However, it is important to recognize that despite fewer tickets sold at the higher price, the total revenue from ticket sales remained significant at $2,700 compared to $3,424 from the previous month, although this did reflect a decrease in overall sales. In terms of concessions, the revenue reports indicate a mixed response to price adjustments. For instance, while the price of large popcorn increased from $7.50 to $8.00, its sales volume decreased from 125 to 101. Conversely, the large drink saw a price reduction from $6.00 to $5.50, which led to an increase in sales from 150 to 161. This indicates the importance of understanding how changes in price affect consumer behavior and the consequential opportunity cost of potentially lost sales when raising prices. Recommendation is to optimize profitability, the Ruby Red Movie Theater should consider implementing a tiered pricing strategy that balances price increases with consumer demand sensitivity. A