RH understands that a consumption decision can be influenced by the way a product looks but also by how customers might use the product. This perspective is known as A. Gemba B. touchpoint marketing C. design thinking D. the purchase environment E. TQM Store After observing shopping patterns at the store, you find that consumers' visits are short. They are not spending a lot of time in the store. After sharing your results with the director, he says, "We need a strategy that will encourage people to spend more time in the store. Recent market research indicates that increasing a customer's store visit time by even a small amount will have a significant impact on sales." He continues, "I think a marketscape theme for the deli counter might create a more enticing atmosphere and encourage customers to spend more time." What is the best marketscape theme for the deli counter that will help increase customers' visit time to the store? Select an option from the choices below and click Submit. Creating a traditional farmers market look to the deli that reminds people of health and wellness Installing fun and interactive touchscreens around the deli that aid in ordering items Creating a New York deli-style experience in the deli area