Richard Earls, in his article titled Gravity, published in Travel Research Online (April 24, 2016), writes: ...We
Question:
Richard Earls, in his article titled "Gravity," published in Travel Research Online (April 24, 2016), writes:
"...We all have a brand. You don't have to own the travel company you work for to have a brand. As an individual travel planner, your clients have opinions about who you are and how good you are at what you do.
A brand is a promise of quality. A brand is a shortcut for what you stand for as a travel practitioner."
How would you describe "branding," and why is it important? Come up with two distinct plans for developing and promoting your "brand" (also referred to as your USP/ value proposition). Describe these two plans and discuss how they will help promote your unique "brand."
References to articles or discussion points that support your opinions
Expert Answer:
Branding in the Context of Travel Planning Branding is the process of creating a distinct identity or reputation for a product service or individual i... View the full answer
