Question: Richardson case reduced - MKTG 365 What key metrics does ASSESSOR obtain for Richardson? What are the advantages of ASSESSOR over launching directly? What are

Richardson case reduced - MKTG 365

  1. What key metrics does ASSESSOR obtain for Richardson?
  2. What are the advantages of ASSESSOR over launching directly?
  3. What are the advantages of ASSESSOR over a test launch in a real market?
  4. Given the results, would you launch, reformulate or give up on Enhance.

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