Rimco Automobile Company specializes in repairs and custom modifications for highperformance sports cars Dana Peaker, the CEO, is a former race car driver Over the last 10 years, she has managed to open 18 shops in major US cities Rimco been very profitable Because it provides such specialized services for very expensive automobiles, it is able mark up both labor and materials at least four times cost and in many cases more than 100 times cost Rimcos operations have several divisions, each with