Risk is central to strategy. Please select the statement that best describes Kodak's willingness to accept risk and strategies:

	1)	Kodak had always been an innovator and risk was embedded in their culture.
	2)	Kodak's took too much risk, subsequently it often failed "big".
	3)	Kodak would adopt risk, but it had to be well documented, as detailed in its procedures and policies.
	4)	Kodak was not willing to take the neccesary risks to expand past its current market and products.