Risk Response Matrix ( project management assignment)

RISK EVENT RESPONSE CONTINGENCY PLAN TRIGGER WHO IS RESPONSIBLE

Negative reactions to the new brand identity

Lack of service access during channel conversions

Retentaion for current brand's loyal and traditional customers

Channel service interruptions

Delays in branch & ATM rebranding

Branding material supply chain problems for branch and ATM

Information leakage of the re-branding process and new brand

Competitors use this change process to the detriment of the bank

Failure to comply with regulatory requirements

Legal issues related to trademark process

Employee resistance to change for new branding

Employee concerns for acquision regarding potential lay-off impacts

Lack of knowledge among employees with the new brand and the change process