- Riverhoat casino is contemplating using a more targeted approach to their promotional offerings. To get people to visit more, they can send out mailings at $1.50 per brochure. The average customer spent $89 per visit, but the casino typically comps drinks amounting to $15 per visit. They have an excellent customer database and have recently conducted a test. To determine who to target, they need to figure out the breakeven response rate. Can you help? '.. Q.. - . . Now that Riverboat casino has the break-even rate, their data cruncher in chief produced the following table: profitable to target not profitable to target total isited did not visittotal 3400 5100 8500 600 900 1500 4000 6000 10000 Using the information from question 5 on costs and revenues along with the reported numbers in the table, would you recommend to the company to use a targeted approach? Why (show