Question: [ Ro - Jo ] Ro - Jo is in ATO's party planning committee and tasked with finding out why fewer sorority girls are showing

[Ro-Jo] Ro-Jo is in ATO's party planning committee and tasked with finding out why fewer sorority girls are showing up to their tailgates each year. With his limited resources, he decides he is going to do this by assembling 8-10 girls from all the sororities and having them discuss the topic. Although he slightly guides the conversation, he lets them talk about whatever they feel is relevant. What type of marketing research is Ro-Jo using to gather his research?
Causal- Experiment
Causal- Depth Interview
Exploratory-Observation
Exploratory-Focus Group
Descriptive-Survey
 [Ro-Jo] Ro-Jo is in ATO's party planning committee and tasked with

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!