Rob

I don't understand how the divisional structure works? Could you explain more?

This structure would create two divisions. One would focus on producing and marketing the product whereas the other would focus on the retail side of the business. Delegation between line and staff functions would be easier.

This structure would create two divisions. One would focus on producing and marketing the product, whereas the other would focus on the retail side of the business. This structure would improve the unity of command and focus the division of labor toward your individual areas of expertise.

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