Robert has a passion for making ice cream. Assume that ice cream parlors have a monopolistic...
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Robert has a passion for making ice cream. Assume that ice cream parlors have a monopolistic competition market structure. Between the local Amy's, Cold Stone Čreamery, Marble Slab, Ben & Jerry's and Baskin Robbins, he has an uphill battle to break into the local ice cream market. How might Robert differentiate his ice cream shop, JubJub's, so that he can garner some market power? Place all of the following ideas that will help differentiate JubJub's from the other ice cream parlors. Changes his menu to include only the exact flavors of his competitors, including the ice cream flavor names. Open JubJub's next to "The Triangle," an area with an elementary school, a middle school, and a high school less than 5 minutes away. Make ice cream using fresh organic milk and fruit, something none of the other competitors are doing. Price ice cream at JubJub's to appeal to the luxury crowd - $100 a scoop. Robert has a passion for making ice cream. Assume that ice cream parlors have a monopolistic competition market structure. Between the local Amy's, Cold Stone Čreamery, Marble Slab, Ben & Jerry's and Baskin Robbins, he has an uphill battle to break into the local ice cream market. How might Robert differentiate his ice cream shop, JubJub's, so that he can garner some market power? Place all of the following ideas that will help differentiate JubJub's from the other ice cream parlors. Changes his menu to include only the exact flavors of his competitors, including the ice cream flavor names. Open JubJub's next to "The Triangle," an area with an elementary school, a middle school, and a high school less than 5 minutes away. Make ice cream using fresh organic milk and fruit, something none of the other competitors are doing. Price ice cream at JubJub's to appeal to the luxury crowd - $100 a scoop.
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Fundamentals of Cost Accounting
ISBN: 978-0077398194
3rd Edition
Authors: William Lanen, Shannon Anderson, Michael Maher
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