Question: Robert, who needs a new car, has been looking at several automobile magazines and websites to find a model that he can afford. He has

Robert, who needs a new car, has been looking at several automobile magazines and websites to find a model that he can afford. He has also been asking his friends whether they know of places that offer good deals on cars. Robert is currently in which stage of the decision

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making process?

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Purchase decision

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Postpurchase evaluation

.

Need recognition

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Alternative search

Robert, who needs a new car, has been looking at several

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