Question: roblem 2 . 4 . In Problem 2 . 3 , assume the first phase ( the R&D phase ) has proceeded very well; a

roblem 2.4. In Problem 2.3, assume the first phase (the R&D phase) has proceeded very well; a successful prototype soap powder was successfully developed at the end of Year 3(at a cost of $6 million each year). At the beginning of the fourth year (before the company begins developing test marketing), a long-time rival announces that it will have a similar product available next year.
Trid Soap Company managers feel there is a 75% probability that their product is superior to their competitors product. If the companys product is superior, they will earn a net profit of $12 million per year; otherwise, the company will lose $3 million per year. Trid senior managers are considering the possibility of suspending the project for a year to get more information on their competitors product before launching their new soap powder. If they wait, however, and their product is superior, the life span of the new product would be reduced to 4 years. What would you recommend in this case (the cost to launch the new product is still $5.5 million)?(Assume an annual discount rate of 12%.)

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