Question: Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue
Rock Solid Bank and Trust (RSB&T) offers only checking accounts. Customers can write checks and use a network of automated teller machines. RSB&T earns revenue by investing the money deposited; currently, it averages 5.70 percent annually on its investments of those deposits. To compete with larger banks, RSB&T pays depositors 0.50 percent on all deposits. A recent study classified the banks annual operating costs into four activities.
| Activity | Cost Driver | Cost | Driver Volume | |||
| Using ATM | Number of uses | $ | 2,250,000 | 3,000,000 | uses | |
| Visiting branch | Number of visits | 1,350,000 | 225,000 | visits | ||
| Processing transaction | Number of transactions | 9,900,000 | 120,000,000 | transactions | ||
| Managing functions | Total deposits | 9,000,000 | $ | 562,500,000 | in deposits | |
| Total overhead | $ | 22,500,000 | ||||
Data on two representative customers follow.
| Customer A | Customer B | |||||
| ATM uses | 100 | 200 | ||||
| Branch visits | 5 | 20 | ||||
| Number of transactions | 40 | 1,500 | ||||
| Average deposit | $ | 6,000 | $ | 6,000 | ||
B. Compute the profit from Customer A and Customer B, assuming that customer costs are based only on deposits. Interest costs = {{0.5:#,##0.00}} percent of deposits; operating costs are 4 percent (= $22,500,000/$562,500,000) of deposits. (Do not round intermediate calculations. Round your answers to 2 decimal places.)
| Profit Per Customer | |
| Customer A | |
| Customer B |
C. Compute the profit from Customer A and Customer B, assuming that customer costs are computed using the information in the activity-based costing analysis. (Do not round intermediate calculations. Round your answers to 2 decimal places. Loss amounts should be indicated by a minus sign.)
| Customer A | Customer B | |
| Sales Revenue | ||
| Interest on Deposit | ||
| Total Operating Cost | ||
| Customer Profit/Loss |
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