Roderick, Inc. has been using an ERP system and a standalone CRM for several years. Both systems are returning value, but Roderick's Chief Sales Officer (CSO) believes that integrating the two systems will allow Roderick to better personalize their customers' experience. In addition, a new product line, due to be released in two months, requires this personalization. The CSO makes this request to the company's Chief Information Officer (CIO). Why might the CIO be reluctant to take on the integration of the two systems under this situation? The CIO knows that it is best that the integration uses a "big bang" approach with all changes for the integration coming at once. The two-month timeline is not enough to accomplish this large change. The CIO recognizes that the CSO is the only decision maker for the CRM system, but worries the CSO will be too busy with the new product launch to collaborate in the integration. The CIO knows that the merging and integration of data, including database scrubbing, between the two systems will take a lot of time and resources. The two-month timeline for the product launch is not realistic. The CIO knows that integrating CRM and ERP will