Question: Roger s theory suggests that there are five profile groups of potential purchasers, based on the way they adopt innovation. Explain which of these five

Rogers theory suggests that there are five profile groups of potential purchasers, based on
the way they adopt innovation. Explain which of these five profile groups of innovation
diffusion you think the behavioural profile of electric tractor adopters belongs to.
Explain how the five factors affecting innovation diffusion apply to the identified
behavioural profile of electric tractor adopters.Using your judgements on the stage of innovation and the factors of adoption of innovation,
describe an appropriate marketing approach for Sampson

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