roject OverviewThe final project for this course will involve creating a comprehensive digital marketing strategy for a hypothetical or real company. Students will be required to integrate the key concepts and techniques learned throughout the course to develop a detailed and actionable digital marketing plan. The project will be divided into several sections, each corresponding to the topics covered in the course.Project Sections$1.$ Introducing Digital Marketing Overview of digital marketing and its importance for the chosen company. Objectives and goals of the digital marketing strategy$\mathrm{.}2.$ Online Marketplace Analysis: Micro Environment Analysis of the companys microenvironment, including competitors, customers,and suppliers. SWOT analysis $($Strengths$,$ Weaknesses, Opportunities, Threats$)\mathrm{.}3.$ The Digital Macro$-$environment Analysis of the macro$-$environmental factors $($PESTLE analysis: Political,Economic, Social, Technological, Legal, Environmental$).$ Trends and forces affecting the digital marketing landscape$\mathrm{.}4.$ Digital Marketing Strategy Formulation of the overall digital marketing strategy. Target audience segmentation and persona development. Positioning and differentiation strategies$\mathrm{.}5.$ Digital Media and the Marketing Mix Integration of digital media channels into the marketing mix $(4$Ps: Product, Price,Place, Promotion$).$ Selection and justification of digital channels $($e$.$g$.,$ social media, SEO, PPC$,$content marketing$)\mathrm{.}6.$ Relationship Marketing Using Digital Platforms Strategies for building and maintaining customer relationships using digital platforms. CRM tools and techniques. Customer engagement and loyalty programs. $7.$ Delivering The Digital Customer Experience Designing a seamless digital customer journey. User experience $($UX$)$ and user interface $($UI$)$ best practices. Website and mobile app optimization$\mathrm{.}8.$ Campaign Planning for Digital Media Development of a detailed digital media campaign plan. Budget allocation and timeline. Creative strategies and messaging$\mathrm{.}9.$ Marketing Communications Using Digital Media Channels Integrated marketing communications $($IMC$)$ plan using digital channels. Content creation and curation strategies. Social media, email marketing, and influencer marketing tactics$\mathrm{.}10.$ Evaluation and Improvement of Digital Channels Performance Metrics and KPIs for measuring digital marketing performance. Tools and techniques for data analysis and reporting. Continuous improvement strategies and optimization techniques.