Question: Ron did not know much about sofas, but he did know that the more expensive ones were better than the cheaper ones and hence he

Ron did not know much about sofas, but he did know that the more expensive ones were better than the cheaper ones and hence he used price in order to distinguish one sofa from another. In terms of recalling internal information, Ron was using the attribute of price as

.

diagnostic information

.

vivid information

.

a peripheral cue

.

a goal

-

related cue

.

an affect

-

based cue

Ron did not know much about sofas, but he did know

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