Root Builders builds 1,500-square-foot starter tract homes Root Builders would like to earn a profit of 14% of in the fast-growing suburbs of Boston. Land and labor the variable cost of each home sale. Similar are cheap, and competition among developers is fierce. homes offered by competing builders sell for The homes are "cookie-cutter," with any upgrades added $203,000 each. by the buyer after the sale. Root Builders' cost per developed sublot are as follows: (Click the icon to view the costs.) Requirement 1. Which approach to pricing should Root Builders emphasize? Why? Root will need to emphasize a approach to pricing. Because the tract homes are stiff competition, Root will control over pricing. Requirement 2. Will Root Builders be able to achieve its target profit levels? Show your computations. Complete the following table to show whether Root Builders will be able to achieve their target profit levels. (Use parentheses or a minus sign to indicate a profit shortfall.) 1. Which approach to pricing should Root Builders emphasize? Why? 2. Will Root Builders be able to achieve its target profit levels? Show your computations. 3. Bathrooms and kitchens are typically the most important selling features of a home. Root Builders could differentiate the homes by upgrading bathrooms and kitchens. The upgrades would cost $24,000 per home but would enable the company to increase the selling prices by $42,000 per home (in general, kitchen and bathroom upgrades typically add at least 150% of their cost to the value of any home.) If Root Builders upgrades, what will the new cost-plus price per home be? Should the company differentiate its product in this manner? Show your analysis. Data table