Rose, a micro-entrepreneur, operates an online store that sells sport clothes. Rose would like to know whether adding a virtual customer assistant to her store website helps increase the conversions. Rose calls the initial store website (i.e., the one without the virtual customer assistant) the old version and the updated store website (i.e., the one with the virtual customer assistant) the new version. Rose confirms that the only difference between two versions is that the old version does not have the virtual customer assistant whereas the new version has. Rose tests both versions and collects the website performance data (in the Excel document "ABtest.xlsx") on the conversions (from both versions). You, a student who has taken class 16 to 25 of MKTG/BADM 3661, are asked to help Rose address her question (i.e., whether adding a virtual customer assistant to her store website helps increase the conversions). 5. Can you use the available information to address Rose's question? If yes, please show your (regression) analysis and tell whether adding a virtual customer assistant to her store website helps increase the conversions; if not, please explain why. (15 points).

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To analyze whether adding a virtual customer assistant to Roses online store website helps increase conversions we can conduct a regression analysis u... View the full answer