Ross is tasked with a creativity exercise: how many uses he can think of for a cardboard box. Ross generates three ideas: using the box as a cage for a hamster, a container for a turtle, and a kennel for a dog. Ross's ideas get high marks for flexibility of ideas and low in fluency of ideas.

The simultaneous generation of written ideas

A first-step of the brain-storming process

A technique in which members rotate in and out of different groups

Acting out ideas in a group setting using props and so on