Rotated Component Matrix a Component Exuluuvi meurud. rnncipal Component Analysis. Rotation Method: Quartimax with Kaiser Normalization. a. Rotation converged in 4 iterations. 1. What is factor analysis? Why is factor analysis used is research? 2. Study the results and answer the following questions. a) Comment on the suitability of extracting factors in the above example with justification. b) How many factors have been extracted? What criteria has been used to extract factors? the factor loading and suggest some suitable names for the factors. c) What percentage of variance are being explained by the factors? d) What is scree plot? What is it used for? Jungle View resort wants to start a new promotion for their resort. For this purpose, they have surveyed twenty respondents about their perceptions related to their stay in the resort. Ten questions were asked to each of them, all answered on a scale of 1 to 7(1= completely agree, 7= completely disagree ). 1. Room rents are pocket friendly. 2. Food provides value for money. 3. Complementary breakfast is an added attraction. 4. All the staffs are very courteous. 5. Service personnel are very professional and punctual in their services. 6. The resort is specious and green. 7. I enjoy spending time in the eco zone inside the resort. 8. All the rooms provide scenic view. 9. There is enough entertainment options inside the resort. 10. Sufficient mineral water, tea-coffee pouches, toiletries are provided free of cost. Factor analysis was performed in SPSS. Results are presented below