Rotated corporate diversification does not necessatily provide opportunities,to exploit a first$-$mover strategy and capture valuable financial fits.for reducing costs on advertising by leveraging use of a competitively powerful brand namefor cross$-$business collaboration to create valuable new competencies and capabilties.for transferring expertise, technology, and other capabilities from one business to anotherto share other resources $($besides brands$)$ that support corresponding value chain activities across busts