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OVERVIEW:

Whereas business$-$level strategy $($Chapter $5)$ deals with the question of how to compete in a given industry, corporate level strategy addresses two related issues. These are: $(1)$ what businesses should we compete in$,$ and $(2)$ how can these businesses be managed in a way to create "synergy," that is$,$ more value by working together than if they were free$-$standing units.

Directions:

Companies focus on the Diversification level strategy and how this strategy is executed in the firm. Respond to the following questions below for the firm you are studying this semester:

DIVERSIFICATION STRATEGY ANALYSIS ASSIGN

Part A$)$

How has your company benefited from related diversification? Unrelated diversification?

Provide an overview on their growth strategy and the type of actions taken by the firm.

Provide an overview of profitability and their standing in their industry among peers.

Part B$)$

Rationale for Related Diversification Successful$/$ Unsuccessful? Why?

Does the diversification build on Core Competencies?

Share infrastructures

Increase market power