Rubric $1$ Major Case Rubric

Exceeds Minimum Standards Meets Minimum Standards Fails to Meet Standards

Introduction to the Organization $-5$ points.

One page max. Includes essential material in this section. Any additional material is in an appendix. $4-5$ points Includes essential material in this section. Any additional material is in an appendix. $2-3$ points Essential material not included.

$0-1$ point

Analysis of the Industry and Competitors

Strategic group, Porter$$s $5$ Forces, Industry CSF$$s$,$ competitors. $-15$ points Analyzes organization$$s strategic group$($s$),$ critical success factors for industry, & lists successful & failed organizations. Discusses Porter$$s $5$ Forces & provides an in$-$depth analysis for industry & organization$-13-15$ points Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address some of the requirements. $8-12$ points Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements. $0-7$ points

Analysis of Macro$-$Environment $($Political$,$ Economic, Social, and Technological forces; Global Factors; Threats & Opportunities facing the organization$)-15$ points Demonstrates knowledge of$,$ & capability to apply, theories and tools in the analysis of Macro$-$Environment $($e$.$g$.,$ Political, Economic, Social, and Technological forces$).$ Also identifies the threats and opportunities facing the organization. $13-15$ pts points Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of$,$ or ability to use, theories & tools needed to analyze Macro$-$Environment. May not identify some threats and$/$or opportunities facing the organization. $8-12$ points Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements $07$ points.

Analysis of Organization $-$ Measurement and control system $-$ Current financial position; Use financial analysis tools $-$ Compare with competitors and standards. Utilize financial ratios. List KPI$$s$.15$ points. Applies financial analysis theories and tools to determine organization$$s current financial position & compares it with competitors and standards. Discusses its measurement and control system & KPI$$s $13-15$ points. Meets basic criteria for this Outline Item. Fails to demonstrate knowledge of$,$ and$/$or capability to apply, financial analysis theories & tools and$/$or fails to compare it with competitors and standards $8-12$ points. Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of$,$ or capability to apply, theories & tools needed to address most of the requirements $07$ points.

Analysis of Organization $$ I Mission, Vision, Core Values, Operating Guidelines, Core Competencies, Goals and objectives. $10$ pts$.$ Demonstrates knowledge and capability to apply theories and tools in the analysis of the organization in terms of its mission, vision, core values, operating guidelines, and core competencies $9-10$ points. Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of$,$ or capability to apply, theories needed to address some of the requirements $6-8$ points. Meets some of the basic criteria for this Outline Item, but fails to demonstrate knowledge of theories needed to address most of the requirements $05$ points.

Analysis of Organization $$ II Current Strategies $($at all levels$),$ Alignment with goals, structure. Compare with competition. SWOT & Gap analyses. Suggest & evaluate strategies. $15$ points Demonstrates knowledge of$,$ and capability to apply, theories$/$tools in analysis of organization $($current strategies, alignment of strategies with goals, competition$).$ Uses SWOT & Gap analyses. Suggests new strategies. Evaluates advantages$/$disadvantages of each. $13-15$ points. Meets the basic criteria for this Outline Item, but fails to demonstrate knowledge of$,$ or capability to apply, theories needed to address some of the requirements

$8-12$ points. Meets some basic criteria for this Outline Item. Fails to demonstrate knowledge of theories needed to address most of the requirements $07$ points.

Identification of problems and alternative solutions.

Identify problems, offer solutions, and pick the best solution $($explain why$)$

$20$ points Identifies problems and offers sound alternative solutions, justifies the chosen solutions. $18$ to $20$ points Meets basic criteria for identification of problems and solutions. Fails to justify the chosen solution $12-17$ points. Fails to address most of the Item Requirements $0-11$ points.

Conclusion and Future of Organization $5$ points Addresses expected results & organization$$s potential for future success $4-5$ points Meets basic criteria for Outline Item. Fails to address some requirements $2-3$ points. Fails to address most of the Item Requirements $0-1$ point.