Rubric:

• Are instructions carefully followed? Neat, professional? Is this the quality of work you would be willing to present in a business meeting?
• 10 questions that are unique, relevant to the product and market segment as per Chapter #8
  • Potential features/benefits of the product
  • Key concerns/potential issues in the eyes of the potential customer
  • Application questions; How would this product be used? Where, why? Try and be specific.
  • Question variety - Open ended, Closed ended, Likert, Semantic Differential
• 4 points per question (40 total)
• 10 points for creative Promotion Strategy to attract use of marketing aids to attract students to complete the survey ( hint: FUN always works!)
   
   

Transcribed Image Text:

You are the Product Manager for brand new electric skateboard! Your company is targeting college campuses/college students as their Primary Customer Segment. Develop a 10 question Primary Market Research Questionnaire that will help you to market to the needs of your target Customer Segment. You will be setting up a table-top booth on campus, outside of the Geisel Library. Use Open Ended, Closed Ended, Likert, and Semantic Differential style questions in your survey. Make is clear, clean, professional! This is your brand! You are the Product Manager for brand new electric skateboard! Your company is targeting college campuses/college students as their Primary Customer Segment. Develop a 10 question Primary Market Research Questionnaire that will help you to market to the needs of your target Customer Segment. You will be setting up a table-top booth on campus, outside of the Geisel Library. Use Open Ended, Closed Ended, Likert, and Semantic Differential style questions in your survey. Make is clear, clean, professional! This is your brand!

Answer rating: 100% (QA)

Market Research Questionnaire for Electric Skateboard Introduction Thank you for taking the time to participate in our market research survey for the ... View the full answer