Question: Ruestion 3 Dunkin Donuts has signed a contract with Paramount Plus, a television production company to have its brand featured prominently in a new situation
Ruestion
Dunkin Donuts has signed a contract with Paramount Plus, a television production company to have its brand featured prominently in a new situation comedy about empty nesters. The conditions of the agreement state that the situation comedy will feature only the Dunkin Donuts brand of coffee. What kind of advertising technique is being used in this example?
geofencing
advertainment
product placement
vertical integration
subliminal advertising
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