Question: Running a cluster analysis is an iterative process. How do we improve our classification model for parsimony and actionable insights? That is, what next steps

Running a cluster analysis is an iterative process. How do we

Running a cluster analysis is an iterative process. How do we improve our classification model for parsimony and actionable insights? That is, what next steps would you recommend if you see the output below? Model Summary Collect more data Try a different dataset Conclude that the customer data do not contain any clusters Segment the market using demographic variables only Inspect each cluster, and remove any variables that seem to offer no differentiation between clusters

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