Question: 1. McDonalds is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?

1. McDonald’s is a strong global brand, does their variety of food throughout the world help to strengthen or weaken their positioning and brand image?
2 . From a cost and logistics perspective, would McDonald’s prefer a standardized or localized menu across the world?
3 . What are the risks inherent in McDonald’s trying to compete in local markets against local “experts”? (For example, a Mexican menu item in Mexico?)
4 . Is this approach (of localized menu items) likely to deliver more or less innovation across all of McDonald’s operations (worldwide)?
5 . Taking these above questions in account, plus your other thoughts, list the advantages and disadvantages of this menu adaption strategy to McDonald’s.
6 . And an easy question to finish with, what other product/menu ideas do you think that McDonald’s could introduce?

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