s you develop your personal marketing plan and career strategy, it is important that you look at ways to match your strengths with areers that will be rewarding financially and personally. Four common jobs in which new marketing graduates begin their careers are ricing analyst, fleet manager, salesperson, and event coordinator. Each of these provides an opportunity for a great job and career in narketing. In addition, each requires specific skills that, if developed, will help make graduates in each of these roles successful. latch the specific skills to the job where they are most important. As you do so$,$ think about how your talents and abilities might make ou a perfect candidate for one or more of these jobs.

roup each skill by the marketing job for which it is best suited. Move each label to the correct drop zone box. The notes button next a label provides more information.

History of Marketing

Marketing has evolved significantly over the past century. The history of marketing is filled with changes that reflected the best ways to meet the needs and wants of consumers at that time. It is important for marketers to understand the history of their discipline to help them better prepare for the changes that will occur during their careers.

The goal of this activity is for marketers to understand the history of their discipline and be able to clearly differentiate among production orientation, sales orientation, and the marketing concept.

Group the each description by the appropriate era in the history of marketing. Move each label to the correct drop zone box.