SA Qu$.113$ The outside sales rep for a major building s$...$

The outside sales rep for a major building supply company read a report stating that building permits were down dramatically in her sales territory. She

had noticed that things were slowing down, but now she has data confirming her impression. Based on this information, the sales rep will help her

company become more value driven if she

Multiple Choice

pushes her customers to buy products whether they need them or not.

advises the production and purchasing departments to produce or order smaller quantities of products.

avoids contacting her customers until the slowdown ends.

avoids contact with competing firms in order to maximize value$-$driven marketing.

keeps the information to herself.