Question: SABMiller's new scheme, Prosper, will include more global and local communications with the aim of positioning beer as the 'natural choice' for responsible drinkers. This


SABMiller's new scheme, Prosper, will include more global and local communications with the aim of positioning beer as the 'natural choice' for responsible drinkers. This type of communication will form part of which variable of the marketing mix ? Select one: a. Product b. Place c. Promotion d. Price During the first week of operations, low-cost airline, Mango, was selling flights at the low price of R169 per one-way ticket. Which pricing adaptation did Mango use when they launched their flights? Select one: a. Skimming prices b. Market-price level c. Bait prices d. Market penetration prices Medicine is distributed by pharmacies and chemists because chemists are the ideal shops to do this efficiently. This is an example of distribution. Select one: a. intensive b. selective c. exclusive d. convenience
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