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CGMA ${?}^4$

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BACK TO MY LEARNIN

Exam $-$ Question $2$

D has recently been hired by B Brothers Ltd$,$ a large department store which is owned and run by the Bond family. The family has owned and run the store for $75$ years and little has changed in the management approach.

D has been hired in order to make suggestions relating to strategic changes needed within B Brothers, which has seen falling profitability for the last five years.

His first suggestion was to eliminate the private dining room that was se aside for senior managers. D suggested that this room was too expensive to run and damaged management's ability to interact with more junior members of staff.

D$\text{'}$s suggestion was met with significant opposition, with senior management suggesting that he had 'failed to understand the culture of B Brothers'.

Which ONE aspect of B Brothers' corporate culture would D$\text{'}$s suggestion have directly impacted upon?

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$\frac{5}{9}$