Sales Forecasting Techniques

This activity is important because forecasting and estimating potential sales is often a key responsibility of marketing managers.

Additionally, good sales forecasts help production managers optimize production schedules. While sales forecasts are unlikely to be

$100$ percent accurate, sales forecasts can help firms achieve their profit objectives.

The goal of this activity is to identify the differences between the three main types of sales forecasting techniques: judgmients of the

decision maker, surveys of knowledgeable groups, and statistical methods.

Group the sales forecasting techniques by the examples that best represent each category. Move each label to the correct drop zone

box. The notes button next to a label provides more information.

Labels

Drop Zones

Judgment of the

Decision Maker $(1/3)$

Survey of

Knowledgeable

Groups $(2/3)$

Statistical Method

$(\frac{3}{3})$